商務(wù)英語BEC初級(jí)口語的課程
2 Contents
Contents are the first thing to consider under this circumstance. People certainly look at what’s in a magazine when they decide to buy it for the first time. The quality of a magazine mainly depends on its contents.
2 Cost
I think the cost of a magazine will stir enthusiastic response from the market. If the cost is relatively lower than that of the same category, readers usually prefer the cheaper one.
2 Title of the magazine
Title reflects the management principle of a magazine. It’s a highly condensation of the contents. A vivid and smooth-reading title is more likely to be on the lips of everybody.
2 Principle quality
Printing quality is the appearance of a magazine. Copperplate printing is widely applied to high-grade magazines, since using low cost plain paper could downgrade their image.
2 Columnist
We should hire several highly paid well-known writers to take charge of our famous columns. To encourage ordinary people with literary talent or novel ideas is another selling point.
2 Popularity
We decide to buy a popular magazine because many people read it. When we get together for chit-chat, it’s easy for us to find topics of common interest.
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